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Guys Gift Wrapping Workshops Shows it’s not just the thought that counts… It’s the whole package
Studio Chameleon Invites Men to Learn the Art of Gift Wrapping, with Proceeds from Sales Benefiting Charity
Newport Beach, Calif. (November 30, 2010) – It is no secret that the burden of holiday gift wrapping usually falls on women. Studio Chameleon is hoping to break through the gift wrap “glass ceiling” by offering workshops for men on several upcoming Saturdays—December 4, 11 and 18 from 11:00 a.m. - 12:00 p.m. The workshops are FREE, plus 15% of proceeds on any store purchases by participants will be given to charity.
Nearly 71% of adults believe that women are better gift wrappers than men, based on the overall appearance of the gift (Source: Scotch Tape Survery 2009). It’s time for men to give women a run for their money and blow the significant women in their life away with their beautiful and thoughtful gift wrapping!
“We think this will be a fun event,” said Studio Chameleon owner Eve Lowey. “We’re creating an environment where men can learn to gift wrap that won’t be stressful and they won’t be judged. We know that some men can pay to have this done, but when you wrap it yourself it makes it so much more meaningful and personal.”
Hosting December 4 is social media guru and small business owner Matthew Cox of Branding Reason. His charity of choice is the Center OC, an LGBT community and advocacy group in Santa Ana. Branding Reason is currently working on the social media for the Ms. America pageant, which will be held in Anaheim in January, and has previously done work for Disneyland’s Gay Days.
“I’m really excited about this event!” said Cox. “I could definitely use some improvement on my wrapping skills instead of throwing gifts in a bag. Plus, this will benefit a great cause.”
Participants are encouraged to bring a gift to wrap or they can purchase one from Studio Chameleon. Cheryl Steffen of Details Design Studio, also located in the Westcliff Court shopping center, will be the featured guest instructor for the gift wrapping series. Details Design Studio offers gift wrapping services for those who might not feel like they have quite mastered wrapping yet or for especially hard to wrap items.
GIFT WRAP FACTS
When asked what they would be most likely to give their spouse or significant other in return for wrapping all the holiday gifts, men say that they would buy them an extra gift (33%), watch the latest chick flick or action movie (18%) or take out the trash for a week (9%). Half of women (49%) claim, "It wouldn't matter because they would never agree to it."
74% of adults say that the female head of household is most likely to wrap the majority of holiday gifts in their home, while just 19% say the male head of household wraps the majority of the gifts.
While the average number of presents wrapped by adults in a typical December holiday season is about 15, women wrap an average of 10 more gifts than men (women: 20, men: 10).
Source: Scotch Tape Survey 2009 http://www.prnewswire.com/news-releases/holiday-gift-wrapping-survey-statistics-79837697.html
ABOUT MATTHEW COX
With a master’s in Communication Management from USC, Matthew Cox has over 10 years of brand strategy and marketing experience serving Fortune 500 clients in nine countries. His latest endeavor is in social media with Branding Reason, a consulting firm he founded that provides small and medium businesses with the tools and strategies they need to grow their businesses.
ABOUT STUDIO CHAMELEON
Located in Newport Beach, CA, Studio Chameleon offers distinctive furnishings and unique treasures that give new meaning to effortless elegance. Offering an array of beautiful art, décor and design since 2007, Studio Chameleon helps you create a home that is not only lovely to be in, but one that resonates who you are. The design experts at Studio Chameleon transform homes into something special.
Studio Chameleon is located at 1733 Westcliff Drive, Newport Beach. For more information, visit www.studiochameleon.com.
