I can't tell you how many times small business owners have told me that they don't need a social media presence because their business is too small, their customers aren't high tech or it just wouldn't benefit them. Worse yet, they argue that they already have a Facebook page and that it just sits there and doesn't do any good. If this sounds like you or someone you know, take a look at this case study from Tillamook Ice Cream. This local, small town business leveraged its loyal audience on Facebook to collect user generated content and hire fan actors to create a business-driving TV ad. By engaging their fans, listening to their personal stories with the brand, and featuring them in a televised commerical, Tillamook Ice Cream increased brand loyalty and awareness for a very low cost. The best part is that these results are 100% reproducible for your business!
Check out the article and Tillamook's Facebook fan page below.
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